How Meridian Holdings closed 47 deals in 6 months with one caller team.

The problem

Meridian had done wholesale for 4 years but topped out around 20 deals/year. Every lead source had burned them — bought lists resold to competitors, VA callers with zero local context, and a high-cost dialer vendor that wanted quarterly commitments.

Ken (founder) came to us needing two things: fresh county-direct data, and callers who could actually qualify a seller without spooking them.

What we did

Day 1–7: Pulled 3 years of Fulton + DeKalb pre-foreclosures, lis pendens, probate, and tax delinquent records. Cross-referenced with absentee owner list. Built a 4,200-record targeted list.

Day 7–14: Assigned Ray (Senior SDR, 6 years wholesale experience). Tuned the opener script against 200 test calls. Set up Slack integration for hot-lead alerts.

Day 14–30: Ray started dialing. First hot lead at day 18 — closed day 34 for a $9,200 assignment. Two more that month.

Day 30–90: Added Amira as second caller targeting suburban Atlanta. Close rate climbed from 9% to 14% as scripts got refined. Hit 3 deals/month run-rate.

Day 90–180: Added third caller (storm-adjacent markets). Ken stopped dialing himself — delegated TC work to new hire. Caller team now runs ~950 dials/day.

The numbers

"Closed three assignments the first month. The data is genuinely different — this isn’t another skip-trace list we all already burned."

Where they are now

Ken is running three callers, considering a fourth. His team closed 11 deals last month alone. Average time from hot-lead SMS → contract signed is down to 9 days (from 18 when we started).

We’re scoping them into Savannah and Augusta next quarter. Your numbers won’t be Meridian’s — but the pattern is the same.